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Description

Highly concentrated purple shampoo cleanses, tones, and repairs while keeping hair hydrated from roots to ends. The sulfate-free formula creates a rich lather to neutralize brassiness and boost brightness after one use for all blonde, lightened, and grey hair.

Scientifically Proven: 3x Brighter* *Compared to top purple shampoos

WHERE: Apply to wet hair, lather fully, and let process.

WHEN: 2-3 times per week or as often as needed to neutralize unwanted brassiness.

FOR: All blonde, lightened, and grey hair