Winter Hair 2022
Lounge Hair Studio
WINTER SOS
As the Canadian Artistic Director of Electric London Canada, Martin Hillier was asked to provide his projections of what is coming in hair for Winter 2022. Here is what he had to say.
Electric Answers your SOS!
According to where you live in our fair country of Canada, winter and static can go hand in hand. With the low temperatures and dry air, natural texture and fine hair, meet the natural storm to create flyaways and unruly hair.
Dry & Frizzy? FULL OF STATIC?
Equally if you are living in an area where humidity haunts you winters as well as your summers, fizziness is constantly rearing its ugly head! So how do we keep these unwelcome guest under control? Simple; get the Electric London SOS System working for you! (Solve Our Situation)
Dry and Fizzy?
Start with our H-1 and H-2 Hydrate Shampoo and Conditioner. Packed with moisture rich ingredients this duo will help your hair retain optimum hydration and ultimate shine.
Blow Drying or Styling
Use C-2 the ultimate Smoothing Cream and don’t let the name ’smoothing fool you. This ingenious product has a multitude of functions. Whether your hair is thick and curly or natural straight C-2 is designed with you in mind. Once your hair is washed and towel dried add C-2 to your hair from roots to ends before styling. This weightless wonder will reduce frizz, smooth the outer layer of your hair, working with your natural hair formation or what ever tools you choose to create your style, leaving your hair with bounce, volume and shine.
Finishing
Once your hair is de-frizzed and looking fabulous you will want to keep it that way. According to your hair type, we have two fabulous friends to keep on your shelf. #1 (literally the best hairspray on the market) we have C-7; this light weight aerosol spray will hold your style, whilst allowing freedom and movement to your look. with cotton seed oil taking the place of more traditional hairsprays, there is no drying impact tp your hair.leaving to healthy, shiny and ready to move with you.
Our second choice in the armament would be C-1 English Rose Serum. This serum is your ultimate friend to maintain calm on hair that tends to frizz. Made (as the name suggests) from natural English Rose extract, this lightweight oil, contains no silicones and will help control hair without weighing it down, yet adding silky shine and finish to your hair.
Dry & Frizzy? FULL OF STATIC?
Equally if you are living in an area where humidity haunts you winters as well as your summers, fizziness is constantly rearing its ugly head! So how do we keep these unwelcome guest under control? Simple; get the Electric London SOS System working for you! (Solve Our Situation)
Dry and Fizzy?
Start with our H-1 and H-2 Hydrate Shampoo and Conditioner. Packed with moisture rich ingredients this duo will help your hair retain optimum hydration and ultimate shine.
Blow Drying or Styling
Use C-2 the ultimate Smoothing Cream and don’t let the name ’smoothing fool you. This ingenious product has a multitude of functions. Whether your hair is thick and curly or natural straight C-2 is designed with you in mind. Once your hair is washed and towel dried add C-2 to your hair from roots to ends before styling. This weightless wonder will reduce frizz, smooth the outer layer of your hair, working with your natural hair formation or what ever tools you choose to create your style, leaving your hair with bounce, volume and shine.
Finishing
Once your hair is de-frizzed and looking fabulous you will want to keep it that way. According to your hair type, we have two fabulous friends to keep on your shelf. #1 (literally the best hairspray on the market) we have C-7; this light weight aerosol spray will hold your style, whilst allowing freedom and movement to your look. with cotton seed oil taking the place of more traditional hairsprays, there is no drying impact tp your hair.leaving to healthy, shiny and ready to move with you.
Our second choice in the armament would be C-1 English Rose Serum. This serum is your ultimate friend to maintain calm on hair that tends to frizz. Made (as the name suggests) from natural English Rose extract, this lightweight oil, contains no silicones and will help control hair without weighing it down, yet adding silky shine and finish to your hair.
Static?
This can effect all hair types, but for fine hair it can be particularly trying. P-1 and P-2, our Shampoo and Conditioner are known for protection when it comes to colour treated hair. But did you know they are also great for natural blondes and redheads too? With its UV protection and lightweight qualities, it is an ideal start to your anti static regimen.
Blow Drying and Styling
If again your hair is fine we have two fantastic products to keep your style in check; C-5 Volume Liquid Mist and C-6 Cloudburst Mousse.
C-5 Volume Liquid Mist is the ultimate styling agent to create long lasting shape. When towel dried, spray C-5 throughout the hair, paying particular attention to the roots. Then style with the tools of your choice and watch your hair obey your desired styling with lift and weightless volume.
Alternatively use C-6 Cloudburst Mousse. Unlike your old mousses Cloudburst will allow volume and shine using Avocado oil instead of harsh alcohol.
Once more when hair has been towel dried, add a golf ball sized amount of C-6 and distribute throughout the hair before you commence styling with the tools of your choice. Your hair will thank you with stunning style and shine which leaves your hair in optimum condition ready for any event.
Finishing
C-7 once more is your best friend when it comes to holding your style in place. This weightless wonder will allow your hair to hold its shape and will also brush freely from the hair allowing restyling or retouching as and when you want; calming those flyaways and allowing you to get on with your day, knowing your hair is taken care of.
